Naniwa Danshi’s Shunsuke Michieda had a wildly successful live stream to celebrate his 22nd birthday, with the live broadcast on the Weibo social media streaming platform and the popular social platform Instagram garnering an impressive 2.67 million viewers on Weibo.
“Thank you so much to the 2.67 million viewers! I’m thrilled to have spent my birthday with so many of you” Michieda said during the birthday stream, according to Tokyo Hive.
The musician is another example of how the popularity of celebrities can generate massive viewership numbers on streaming platforms and also create quite the buzz on the social media platforms that they engage with fans on as well.